Watch out for the end of the transitional period of benevolence in medical device advertising

On 26 May 2021, an amendment to the Advertising Regulation Act came into force, significantly tightening the rules for advertising medical devices.

We have written about the new regulation, for example, here.

However, medical device advertising created or disseminated under contracts entered into before 26 May 2021 was granted a six-month exemption from the new rules, ending on 26 November 2021. After that date, the benevolence will irrevocably end and all advertising of medical devices without exception will have to comply with the requirements under the current regulation.

Be advised that if you place, process or distribute medical advertising, you are responsible for its compliance with the law.

We would be pleased to review the details with you and help you implement the new rules. If you would like more information, please get in touch with your contact person in our office or Veronika Chrobok


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This article merely expresses the general opinion of our law firm and is intended only to draw attention to certain aspects of the issues it deals with. It does not constitute advice or a recommendation on any specific matter and the information contained herein cannot be relied upon as legal advice within the meaning of the Act on the Legal Profession, nor as information or advice within the meaning of Section 2950 of the Civil Code. To assess your specific situation, we recommend that you obtain targeted legal advice, whether provided by our law firm or another authorized person. For more information on the services we provide, please contact us. Our attorneys will be pleased to assist you.