Watch out for the end of the transitional period of benevolence in medical device advertising

On 26 May 2021, an amendment to the Advertising Regulation Act came into force, significantly tightening the rules for advertising medical devices.

We have written about the new regulation, for example, here.

However, medical device advertising created or disseminated under contracts entered into before 26 May 2021 was granted a six-month exemption from the new rules, ending on 26 November 2021. After that date, the benevolence will irrevocably end and all advertising of medical devices without exception will have to comply with the requirements under the current regulation.

Be advised that if you place, process or distribute medical advertising, you are responsible for its compliance with the law.

We would be pleased to review the details with you and help you implement the new rules. If you would like more information, please get in touch with your contact person in our office or Veronika Chrobok

 

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